SN’RKY 171™ was not built overnight.

The earliest concepts were simple — even playful — but they carried the seed of something greater. After months of refinement, conversations, and creative evolution, the vision sharpened, and a logo was born.

The logo — three athletes moving as one — became the armor, the flag, the promise that every body belongs on the field. Not separated by ability. Not split by category. United.

This symbol became the foundation of Performance Gear:

An inclusive emblem representing every body — able-bodied, adaptive, para-athlete, and anyone determined to stand in the arena. Performance Gear is for the driven, the resilient, the ones who keep showing up — whether they run, roll, or move in their own way.

Performance Gear is not about tailoring to specific shapes or sizes — it is about wearing a shared armor. Every piece carries a message: You belong. You are part of this. You are seen.

Performance Gear is the foundation — the first pillar of SN’RKY 171™. From this emblem of unity, the other three categories were born:

• Molecular Gear — the precision and resilience forged in the quiet battles men and women fight every day.
• Functional Edge — the tools and accessories that keep the mission moving.
• Fueled Edge— the education, nutrition, and awareness that power the mind and body from within.
• Raw Print Gear— the unapologetic line, forged in blunt truth and bold slogans that cut through the noise. Gear that says what others won’t, built for those who show up unfiltered and unafraid.

Everything begins here — with the armor, the motion, and the commitment to inclusivity that never compromises on strength.

From its earliest sketch to its present refined form, the logo has become the visual oath of SN’RKY 171™ — the origin from which every other category has grown. It stands for inclusivity without tokenism, strength without exclusion, and unity without compromise, and it still carries the heartbeat of everything SN’RKY 171™ stands for. 

Wear it, and carry the story forward.